Breaking News
One of the quirkier parts about my job is all the unsolicited email. This message I felt compelled to share:
Hello Mr. Jason english:
The following press release announcing the recycling efforts of 49er Communications, may be of interest to your audience. Any editorial comment or mention that you may give this press release would be greatly appreciated.
49ER COMMUNICATIONS ANSWERS THE CALL TO RECYCLE: JOINS NATIONAL RECHARGEABLE BATTERY RECYCLING PROGRAM
GRASS VALLEY, CA - June 5, 2008 - With its eye on the environment, 49er Communications is supporting a national program called Call2Recycle(TM) that helps consumers conveniently recycle their used rechargeable batteries and old cell phones. 49er Communications, a national two way radio dealer, has joined forces with other members of the rechargeable battery industry to fund the program which educates the public on the benefit of recycling rechargeable batteries, batteries commonly found in products such as cellular and cordless telephones, cordless power tools, laptop computers, two-way radios, camcorders, and a variety of other portable electronic products as well as cell phones.
It goes on for many more paragraphs. Richard Karn is somehow involved.
The program itself is probably a good one. Had the press release been titled “National Rechargeable Battery Recycling Program Aims To Save The World” or “Guess What Richard Karn Is Up To!” I wouldn’t have an issue. But I have never heard of 49er Communication. Why would their recycling efforts be of interest?
I’m torn about unsubscribing. I really want to see what nonsense Majon International—the PR machine behind the email—can dish up next. Also, I actually did unsubscribe after their May 22nd announcement (”INDUSTRY USES SIMULATION FOR GAINED EFFICIENCY, INCREASED PRODUCTION TO MEET REGULATION, OVERSIGHT, ECONOMIC CONDITIONS”) and it didn’t take.
Hope they greatly appreciate the editorial comment.