Turning One: Product Misplacement
jasonenglish1.com turns one today. Last June 16th, I launched this site with lots of help from Noah Brier – and without any real vision for what I wanted to do.
It showed.
But I wouldn’t expect many changes in year two, except perhaps the layout. I’m waiting for a designer friend (or stranger) to owe me a favor.
Since we didn’t get our fifth visitor until our fifth month, there’s a good chance you missed some early material. For the next week, in the spirit of catching up and nostalgia and laziness, I’ll re-post one vintage entry per day. Then I’ll move on to more dog photos and crazy predictions.
Our first entry comes from September 25, 2006, after I noticed a humorous relationship between a product placement and the witty banter on House. So I rigged up my camcorder to take a screenshot.
Product Misplacement
September 25, 2006
It hasn’t been a good year for Dell. Slowing sales. Exploding laptops. Blogosphere disparagement. And it seems like every Dell now comes with a customer service horror story.
While good PR has been hard to come by, at least founder Mike D. can slip top TV shows a few dollars to bring Dell products into your living room.
That’s where a smart and disgruntled writer comes in. During this season’s second episode of House, Dr. House bites the hand that furnishes his promotional consideration.
“Why don’t I have a high-def in my office? I’m a department head. Tissue characterization is impossible when the pixels are the size of Legos.â€
As you can see in the picture above, the pixels he’s complaining about clearly belong to Dell, a company outed as a paid sponsor in the credits.
While I’m not an Emmy-winning writer on a hit TV show*, I would imagine being told to write a product into the script is a source of contention. Glad to see the placement so organic to the plot.
*If I were, my show would be called Representing. Our main character, a disgraced former sports agent, would represent regular people (from grocery store cashiers to whipped boyfriends) against the forces keeping them down. The show would be a Scott Baio vehicle, and it would be a blockbuster.
Michael Surtees Said,
June 17, 2007 @ 4:33 pm
Happy one year Jason – if you’re first year was any indication of what’s to come I’m happy to call you a friend.