Make Room in the Trophy Case
I started working at Renegade Marketing in March. Out of my first brainstorm came a campaign for Panasonic Oxyride Batteries called Neuter Your Bunny. A not-so-subtle jab at the category leader’s spokesbunny. I came here wanting something different and was not disappointed.
The campaign, which included actual bunny neuterings, was quirky to say the least. It was covered by David Pogue of The New York Times, Brandweek, Adfreak, AdCritic, and Time Magazine.
And now it’s officially award-winning, from an unlikely source.
“Long regarded as a leader in producing state-of-the-art electronics, Panasonic is now receiving accolades from animal advocates for its ‘Neuter Your Bunny’ ad campaign that highlights the seriousness of the companion animal overpopulation crisis. Panasonic has won one of PETA’s 2006 ‘Glitterbox’ Awards, which are given to businesses with ads that promote respect and kindness toward animals.”
I really hope there’s an actual trophy.