Comments on: Product Misplacement

By: jasonenglish1

jasonenglish1 — Wed, 27 Sep 2006 14:15:08 +0000

“House hates Dell! I want one!” I don’t see it.

I would grant you that this kind of placement does neither harm nor good, and has no impact on sales.

What I want to see is an episode where an exploding Dell causes injuries that only House can treat.

By: Michael Nottebrock

Michael Nottebrock — Wed, 27 Sep 2006 12:19:03 +0000

There is no such thing as negative product placement. On the contrary - this episode does Dell a special favour rather than a disservice. When House, a character that badmouths everything and everyone, specifically disses a dumb and ordinary prop such as a computer display, that’s a product placement jackpot - of a similar quality like having Beavis & Butthead slate a videoclip back in the days.

By: DR. House Chooses Dell « Design Department

DR. House Chooses Dell « Design Department — Tue, 26 Sep 2006 22:13:38 +0000

[...] Perhaps in disgust over being forced to incorporate ever more sizable product placement within network television shows, the writers of House gave House these choice words to say while he stared into a gigantic Dell monitor, “Why don’t I have a high-def in my office? I’m a department head. Tissue characterization is impossible when the pixels are the size of Legos.” Yes, and soon product placements will be the size of the TV screen negating the need for actors at all. Oh wait, without actors, there’s no shows. Without shows, there’s no place to put product placements. Hmm, we better keep our product placements smaller than legos. (Oh, and for you Lego freaks, notice how he said LegoS and not Lego?) [...]

By: mark

mark — Tue, 26 Sep 2006 22:10:18 +0000

i think the writing actually refers to a different product sponsor for the show. today i just saw a big ol’ doble page print ad for Sony (i think) Hi-Def screens in Wired. it had pictures of the cast and even an interview with the executive producer of the show. she talked about the upcoming season of House and how great hi-def was for the medical technology.
i have a sinking feeling the hospital WILL be getting some hi-def screens this season.

By: jasonenglish1

jasonenglish1 — Tue, 26 Sep 2006 21:15:07 +0000

I don’t see how that makes it any better for Dell. The message is still “This monitor is not good.”

By: Rob

Rob — Tue, 26 Sep 2006 20:11:38 +0000

You’re missing the point. Dr. House isn’t “bashing” the monitor; he’s bashing the fact that he doesn’t have a high-def monitor as opposed to a regular monitor. It’s not the monitor he has that’s the problem; it’s the lack of the monitor he wants.

By: jasonenglish1

jasonenglish1 — Tue, 26 Sep 2006 16:35:31 +0000

Thanks for the tip, TC.

But still, if Dr. House were complaining about the products your company had provided, it would still look bad. Whether you’d paid for inclusion or not.

(Note — Let’s be honest. I don’t think Dell looks all that bad here, and this little jab isn’t stopping anyone from purchasing a Dell product. I just thought it was funny. Plus, Dell jerked me around for weeks when my under-warranty laptop died earlier this year. My post is the manifestation of my grudge.)

By: TC

TC — Tue, 26 Sep 2006 16:18:14 +0000

Just a quick note on sponsorship. I’m the marketing director for a company that also provides equipment to House, and gets an end credit. While I can’t speak for Dell, I can tell you that we’ve never paid a cent to “House,” its production people, or Fox.

We provide them a couple of our products gratis for use, and they give us a credit. So just because a company is listed at the end as a sponsor doesn’t necessarily mean they paid money; they may just be providing equipment at no charge in exchange for the credit and/or some eyeball recognition by consumers. (Not all companies get a credit, either; usually it’s just the first ones on board, as we found when we lent equipment to another med show).

By: Werbeblogger - Weblog über Marketing, Werbung und PR » Blog Archiv » Unser täglich Link

Tue, 26 Sep 2006 08:15:23 +0000

[...] Dr. House - einer meiner Lieblingsserien - hat schon ab und an ein bekanntes Produkt versteckt. So hört der Misanthrop auf seinem iPod “The Who” oder schluckt ununterbrochen das Medikament Vikodin. Dass es aber auch negative Productplacement gibt, musste nun Dell am eigenen Leib erfahren. Die Grundbotschaft auf deutsch: Die Pixel auf dem Dell-Monitor seien so groß wie Legosteine. Autsch! [...]

By: arthur

arthur — Mon, 25 Sep 2006 20:15:07 +0000

nice. I love snarky chuckles like this (LOL!). Let me know when you are in NYC! Big cocktail party tonight to celebrate omma and kick off Ad Week in NY at Marriott Marquis! btw- Steve Hall of adrants linked to your site/blog!